If you’ve been on TikTok or Instagram lately, you’ve probably come across marissa ayers. She’s been everywhere — boxing events, NBA sidelines, NFL games, and brand deals with some of the biggest names in fashion and beauty. But who exactly is she?
This article covers everything you need to know about marissa ayers — from her early life in Georgia to her big break as a ring card girl, her millions of followers, and her high-profile relationship with NFL quarterback Jaxson Dart.
Key Takeaways
- Marissa Ayers was born on April 10, 2003, in Atlanta, Georgia
- She graduated from the University of Alabama in May 2025 with a BA in Communication
- She became a ring card girl for Most Valuable Promotions (MVP) — Jake Paul’s boxing company
- She has over 2 million followers across TikTok and Instagram combined
- She is in a public relationship with New York Giants QB Jaxson Dart
- She has worked with brands like SKIMS, L’Oréal, Revolve, and Ariana Grande Fragrances
Early Life and Background
Born in Atlanta, Georgia
Marissa ayers was born on April 10, 2003, in Atlanta, Georgia. She grew up in the South, but her childhood wasn’t exactly rooted in one place. In a TikTok video from January 2025, she shared that her family moved 17 times during her childhood. That’s a lot of new schools, new neighborhoods, and new friends. For most kids, that would be hard. For Marissa, it helped shape who she is — adaptable, outgoing, and confident in new settings.
Her parents divorced when she was in sixth grade. She has one older sister, who is three years her senior. Her sister was studying to become a therapist at the time Marissa mentioned her in a TikTok. The two have a fun rivalry going on — Marissa went to Alabama, her sister went to Georgia, and they still have what Marissa calls “a little war” between them over college football loyalties.
A Gymnast at Heart
Growing up, marissa ayers was deeply involved in competitive gymnastics. In her own words, it was “the biggest part of my life growing up.” She even admitted with a laugh that she was “pretty good” at it. Gymnastics takes serious discipline — early mornings, intense training, and mental toughness. That background clearly carried over into how she approaches her career and content creation today.
Eventually, she transitioned out of gymnastics in high school. She said she had grown burnt out from the grueling schedule that comes with competitive gymnastics. She moved into cheerleading, which kept her athletic and social, and gave her a new outlet.
College Years at the University of Alabama
From Georgia to Tuscaloosa
After high school, marissa ayers packed up and headed to Tuscaloosa, Alabama to attend the University of Alabama. She enrolled in 2021 and graduated in May 2025 with a Bachelor of Arts in Communication. It was a big decision for a Georgia girl — Alabama is a rival school in many ways — but she embraced the Crimson Tide culture completely.
Her Instagram is filled with photos from inside the stadium, cheering on the team. She didn’t just attend games. She lived that college football experience fully. It became part of her brand identity, and fans loved it.
Building a Social Media Presence in College
One of the smartest things marissa ayers did during college was start building her online presence early. She joined TikTok in 2018 and Instagram in 2020. Her content started simple — college life, game day looks, lifestyle posts. But it grew fast.
During college, she also showed an entrepreneurial side. Her LinkedIn profile mentions that she worked on a digital content project where she helped create her own swimwear brand. She also did volunteer work at Woodstock City Church and took part in the Crenshaw Leadership Academy, which focused on leadership, community service, and personal growth.
By the time she graduated, she had already built a solid base of followers who genuinely liked her content. That foundation made everything that came next much easier to launch.
Career Overview
From Graduate to Influencer and Model
Right after graduating from Alabama in May 2025, marissa ayers jumped straight into the world of modeling and content creation. She signed with Empire Social Management and started landing brand deals almost immediately. Her content style is clean, aspirational, and relatable — a mix of fitness, fashion, travel, and behind-the-scenes moments from events.
She works across multiple platforms:
- TikTok (@marissaayerss) — over 1.5 million followers
- Instagram (@marissaayerss) — growing rapidly, over 490K followers at last count
- Linktree/Hoo.Be — used to manage her brand links and modeling portfolio
Her content covers lifestyle, beauty, fashion, travel, sports events, and day-in-the-life videos. It feels personal, not too polished. That balance is part of why people keep coming back.
Major Brand Deals
One of the big signs that marissa ayers has broken into mainstream influencer territory is the quality of brands she works with. These aren’t small companies. She has partnered with:
| Brand | Category |
|---|---|
| SKIMS | Shapewear / Fashion |
| L’Oréal | Beauty / Skincare |
| Revolve | Fashion / Clothing |
| Ariana Grande Fragrances | Perfume / Beauty |
These partnerships don’t come to just anyone. Brands like these look for influencers who have real engagement, a strong aesthetic, and an audience that trusts them. Marissa checks all those boxes.
Ring Card Girl for Most Valuable Promotions
The Big Break
In May 2025, marissa ayers officially joined Most Valuable Promotions (MVP) — the boxing promotion company co-founded by Jake Paul and Nakisa Bidarian. This was a major turning point in her career.
Ring card girls walk the ring between boxing rounds, holding up signs showing which round is coming up. It sounds simple, but at high-profile events, they are very visible. Cameras are on them. Clips get shared all over social media. And for a content creator like Marissa, that visibility was massive.
The Netflix Debut at Madison Square Garden
Just two months after joining MVP, marissa ayers made her Netflix debut at one of the most talked-about fights of 2025 — the Katie Taylor vs. Amanda Serrano rematch at Madison Square Garden in July 2025.
This was a landmark event in women’s boxing history. Both fighters are legends. The crowd was electric. And Marissa was right there in the middle of it.
After the fight, she posted on Instagram: “What a gift it was to witness history from the inside. The crowd, energy, all of the powerful women. And the little girl inside of me who is screaming to have stood in that kind of spotlight.”
That moment connected deeply with her audience and helped push her follower count into the millions.
Social Media Growth and Strategy
How marissa ayers Grew Her Audience
Growing to over 2 million followers doesn’t happen by accident. marissa ayers has been consistent, authentic, and smart about her content. Here’s what she does well:
- She shows real moments. Her TikToks often feel like casual vlogs, not produced campaigns.
- She ties into culture. Sports, boxing, college football — she lives in worlds people are already passionate about.
- She balances personal and promotional. You get to see her real life and her brand work, which makes the ads feel less like ads.
- She engages with trends. Whether it’s the Formula 1 Las Vegas Grand Prix or a Giants game, she shows up where things are happening.
As our blog has noted in coverage of influencer marketing trends, creators who build communities around genuine interests tend to outlast those who simply chase virality. Marissa fits that mold perfectly.
Relationship With Jaxson Dart
Who Is Jaxson Dart?
Jaxson Dart is the quarterback for the New York Giants. He was selected in the first round of the 2025 NFL Draft, taken with the 25th overall pick. He played college football at the University of Mississippi (Ole Miss) before going pro. In his rookie season, he threw for over 2,272 yards in 15 regular season games.
He’s young, talented, and is being built as the future of the Giants franchise. Off the field, his relationship with marissa ayers became one of the more buzzed-about stories of early 2026.
How They Got Together
Marissa Ayers and Jaxson Dart reportedly first crossed paths at a Halloween party in Manhattan during the 2025 NFL season. The usual social media breadcrumbs followed — likes, quiet appearances, sideline photos.
According to a TikTok Marissa posted, they officially started dating in October 2025. She first attended a Giants game in December 2025. Then on January 9, 2026, she made the relationship public on Instagram, posting a photo series with the caption “rumor has it…” and tagging Dart. He responded in the comments with “in a movie w you.”
It was a cute, organic reveal. Fans loved it.
Their Life Together
Since going public, marissa ayers and Dart have been selectively sharing their life online. Date nights, travel clips, and group hangouts — nothing over-produced, but enough to keep fans interested. She also appeared in a mini-vlog for running back Cam Skattebo’s birthday, which went viral because of how natural and genuine the whole group dynamic looked.
The video featured Dart, Skattebo, his girlfriend Chloe Rodriguez, and Marissa just hanging out and having fun. It wasn’t a PR stunt. It felt real. And in a world of curated social media content, that realness stands out.
Quick Bio Table
| Detail | Info |
|---|---|
| Full Name | Marissa Ayers |
| Date of Birth | April 10, 2003 |
| Birthplace | Atlanta, Georgia, USA |
| University | University of Alabama |
| Degree | BA in Communication (2025) |
| TikTok Followers | 1.5M+ |
| Instagram Followers | 490K+ (growing) |
| Boyfriend | Jaxson Dart (NY Giants QB) |
| Employer | Most Valuable Promotions (MVP) |
| Estimated Net Worth | $100,000 – $500,000 |
Marissa Ayers’ Net Worth and Income
How Does She Make Money?
marissa ayers earns through several streams:
- Brand partnerships — SKIMS, L’Oréal, Revolve, Ariana Grande Fragrances
- Ring card girl appearances — paid work at boxing events through MVP
- Sponsored content — TikTok and Instagram paid posts
- Modeling work — photo shoots and promotional campaigns
Her estimated net worth is currently between $100,000 and $500,000. That range is expected to grow fast given her momentum. She’s landing major brand deals, has millions of followers, and is in a high-profile relationship that keeps her name in the news. Everything is pointing up.
What Makes Marissa Ayers Stand Out?
A lot of people try to become influencers. Most don’t make it past a few thousand followers. marissa ayers has done something different. Here’s what sets her apart:
- Athletic background — gymnastics and cheerleading gave her discipline and stage presence
- Academic foundation — a communication degree means she understands branding, messaging, and audience building at a deeper level
- Sports world access — being at fights, NBA games, F1 races, and NFL games gives her content that regular lifestyle influencers can’t match
- Authenticity — she talks about her family, her childhood, her real feelings. People trust her
- Timing — she graduated and went viral right as her social presence hit a tipping point
She’s not just a pretty face with a following. She’s a smart content creator who understands her audience and knows how to show up consistently.
Conclusion
Marissa ayers is one of the most interesting young creators in the social media space right now. She went from a kid who moved 17 times, competed in gymnastics, and cheered at Alabama games — to a woman walking the ring at Madison Square Garden on Netflix and dating an NFL first-round draft pick.
Her journey is actually inspiring. She didn’t have a famous family or a shortcut to fame. She built her presence through consistency, authenticity, and by putting herself in rooms where exciting things happen.
If you’re not following marissa ayers yet, you probably will be soon. She’s just getting started.
FAQ
How old is Marissa Ayers?
Marissa Ayers was born on April 10, 2003, making her 22 years old as of 2025.
Where is Marissa Ayers from?
She is originally from Atlanta, Georgia, though she moved frequently growing up — about 17 times according to her own account.
What does Marissa Ayers do for work?
She is a social media influencer, model, and ring card girl for Most Valuable Promotions (MVP), Jake Paul’s boxing company.
Who is Marissa Ayers dating?
She is publicly dating Jaxson Dart, the quarterback for the New York Giants, as of January 2026.
Where did Marissa Ayers go to college?
She attended the University of Alabama in Tuscaloosa, graduating in May 2025 with a Bachelor of Arts in Communication.
How many followers does Marissa Ayers have?
As of early 2026, she has over 2 million combined followers across TikTok and Instagram.
What brands has Marissa Ayers worked with?
She has partnered with SKIMS, L’Oréal, Revolve, and Ariana Grande Fragrances, among others.
Was Marissa Ayers a gymnast?
Yes. She was a competitive gymnast growing up and described it as the biggest part of her early life. She later switched to cheerleading in high school.
